The Merchant logo
The Future of African Commerce

Sell, create, and grow across Africa

A marketplace for African digital products and freelance services, where every payment is held in escrow until the order is delivered.

A creator designing a colourful digital template on a large monitor with a stylus
Our partners
Africa Tech Factory
Jumpframe
3mal Group
About us

The Merchant is a Pan-African commerce platform built for creators, freelancers, and businesses. We make it easy to list products, offer services, and get paid — with built-in escrow, multi-currency wallets, and payouts across the continent.

African merchant illustration
Advantages

Everything you need to sell across Africa

Escrow Protection

Every transaction is secured with built-in escrow — buyers and sellers are always protected.

Multi-Currency

Accept payments in USD, NGN, GHS, KES, ZAR, and more. Get paid in your local currency.

Instant Payouts

Withdraw to your bank or mobile money. Fast, reliable payouts wherever you are.

Seller Tools

Manage products, track orders, and grow your business from a single dashboard.

Key features

Your digital storefront, ready in minutes

List digital products, offer freelance services, and manage orders — all from one platform built for African creators.

Product listings

Sell ebooks, presets, templates, courses, and more with instant digital delivery.

Service marketplace

Offer freelance services with milestone tracking and secure payments.

A graphic designer creating colourful artwork on a drawing tablet
A freelancer on a video call with clients from his home office
Key features

Payments that work across the continent

Multi-currency support, mobile money, and bank payouts — built for the way Africa does business.

Escrow built in

Funds are held securely until both parties confirm delivery.

Wallet & payouts

Track your earnings and withdraw to bank accounts or M-Pesa in real time.

Statistics

Trusted by creators across Africa

Real numbers from real sellers building their businesses on The Merchant.

5,000+

Active sellers

12

African countries

$2B+

Total transactions

99.9%

Payout success rate

Testimonials

What sellers are saying

An online course creator smiling as she records a lesson at her microphone
I set up my store in 10 minutes and made my first sale the same day. The escrow feature gives my buyers real confidence.

Amara Okafor

Digital creator, Lagos

Payouts to M-Pesa are instant. I no longer worry about getting paid — The Merchant handles everything.

Samuel Otieno

Freelance designer, Nairobi

FAQ

You ask, we answer

Sign up, complete your seller profile, add your products or services, and you're live. Most sellers are up and running in under 10 minutes.

Young African creators celebrating together around a table of sketches and fabrics
The Merchant

Join thousands of African creators building their future

Get started